Daniel Kahnemann has revolutionized with his research the world of economics resulting in winning the Nobel Prize. We are not making our decisions rationally, he concluded by discovered that we have two systems in our brain that influence our behavior and actions.

System1 (Emotions) lead our actions and System2 (Reason) leads to conclusion. EmoLogic™ is the robust rebel of the research industry and the only quantitative online research tool that captures feeling (System1) and thinking (System2).